/* ============================================================
   AI SUCCESS MODEL — v7 "Light Editorial + Cinematic Video Heroes"
   White · ivory · charcoal ink · slate-blue accent · sage labels
   NO purple. NO gold. Text sits on the video via right-side scrim.
   ============================================================ */
:root {
  --ink: #14181f;
  --ink-soft: #444b56;
  --blue: #1f3a5f;
  --blue-bright: #2e5a8f;
  --blue-wash: #eef3f8;
  --sage: #3e7c6f;
  --sage-wash: #edf4f1;
  --paper: #ffffff;
  --ivory: #faf9f6;
  --mist: #f1f0ec;
  --stone: #7d818a;
  --line: #e6e5e0;
  --font-display: "Newsreader", Georgia, serif;
  --font-body: "Archivo", "Helvetica Neue", Arial, sans-serif;
  --radius: 4px;
  --gutter: clamp(1.25rem, 4vw, 3.5rem);
  --section-pad: clamp(4.5rem, 9vw, 7.5rem);
  --ease: cubic-bezier(0.16, 1, 0.3, 1);
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body { font-family: var(--font-body); font-size: 1.0625rem; line-height: 1.7; color: var(--ink); background: var(--paper); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img { display: block; max-width: 100%; }
a { color: var(--blue); text-decoration: none; }
a:hover { color: var(--blue-bright); }
a:focus-visible, button:focus-visible, input:focus-visible, select:focus-visible, textarea:focus-visible, summary:focus-visible { outline: 2px solid var(--blue-bright); outline-offset: 3px; }
.container { max-width: 80rem; margin: 0 auto; padding-inline: var(--gutter); }
.measure { max-width: 62ch; }
.muted { color: var(--stone); }

/* Type */
.eyebrow { font-size: 0.72rem; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--sage); display: inline-flex; align-items: center; gap: 0.7rem; margin-bottom: 1.1rem; }
.eyebrow::before { content: ""; width: 2rem; height: 1px; background: var(--line); }
.eyebrow--light { color: #cfe0d9; }
.eyebrow--light::before { background: rgba(255,255,255,0.4); }
h1, h2, h3 { font-family: var(--font-display); font-weight: 400; line-height: 1.08; letter-spacing: -0.015em; color: var(--ink); }
h1 { font-size: clamp(2.4rem, 5.5vw, 4.2rem); }
h2 { font-size: clamp(2rem, 4vw, 3rem); }
h3 { font-size: clamp(1.2rem, 2vw, 1.45rem); line-height: 1.25; font-weight: 500; }
.lede { font-size: clamp(1.08rem, 1.6vw, 1.24rem); line-height: 1.65; color: var(--ink-soft); max-width: 60ch; }
em.accent { font-style: italic; color: var(--blue); }

/* Buttons */
.btn { display: inline-flex; align-items: center; gap: 0.6rem; font: 600 0.93rem var(--font-body); letter-spacing: 0.02em; padding: 0.95rem 1.8rem; border-radius: var(--radius); border: 1px solid transparent; cursor: pointer; transition: transform 200ms var(--ease), background-color 180ms, box-shadow 200ms, border-color 180ms, color 180ms; }
.btn:hover { transform: translateY(-1px); }
.btn .arr { transition: transform 200ms var(--ease); }
.btn:hover .arr { transform: translateX(3px); }
.btn--primary { background: var(--blue); color: #fff; }
.btn--primary:hover { background: var(--blue-bright); color: #fff; box-shadow: 0 10px 24px -10px rgba(31,58,95,0.45); }
.btn--ghost { background: transparent; color: var(--ink); border-color: var(--line); }
.btn--ghost:hover { border-color: var(--blue); color: var(--blue); }
.btn--paper { background: #fff; color: var(--blue); }
.btn--paper:hover { background: var(--ivory); }
.btn--outline-light { background: transparent; color: #fff; border-color: rgba(255,255,255,0.55); }
.btn--outline-light:hover { border-color: #fff; color: #fff; }
.text-link { font-weight: 600; font-size: 0.95rem; color: var(--blue); border-bottom: 1px solid var(--line); padding-bottom: 2px; }

/* Header */
.site-header { position: fixed; inset: 0 0 auto 0; z-index: 100; background: rgba(255,255,255,0.92); backdrop-filter: blur(10px); border-bottom: 1px solid transparent; transition: border-color 250ms, box-shadow 250ms, background-color 250ms; }
.site-header.scrolled { border-color: var(--line); box-shadow: 0 1px 14px rgba(0,0,0,0.05); }
.site-header__inner { display: flex; align-items: center; justify-content: space-between; gap: 1.5rem; padding-block: 1rem; }
.wordmark { font-family: var(--font-display); font-size: 1.25rem; font-weight: 500; color: var(--ink); display: flex; align-items: center; gap: 0.55rem; }
.wordmark .mark { width: 10px; height: 10px; background: var(--blue); border-radius: 2px; }
.site-nav { display: flex; align-items: center; gap: 1.8rem; }
.site-nav a { font-size: 0.9rem; font-weight: 500; color: var(--ink-soft); }
.site-nav a:hover { color: var(--blue); }
.site-nav a[aria-current="page"] { color: var(--blue); border-bottom: 2px solid var(--blue); padding-bottom: 2px; }
.nav-toggle { display: none; background: none; border: 1px solid var(--line); border-radius: var(--radius); padding: 0.5rem 0.75rem; font: 600 0.85rem var(--font-body); color: var(--ink); cursor: pointer; }
/* Transparent-over-video state */
body.has-vhero .site-header:not(.scrolled) { background: transparent; backdrop-filter: none; }
body.has-vhero .site-header:not(.scrolled) .wordmark { color: #fff; }
body.has-vhero .site-header:not(.scrolled) .wordmark .mark { background: #fff; }
body.has-vhero .site-header:not(.scrolled) .site-nav a { color: rgba(255,255,255,0.85); }
body.has-vhero .site-header:not(.scrolled) .site-nav a:hover { color: #fff; }
body.has-vhero .site-header:not(.scrolled) .site-nav a[aria-current="page"] { color: #fff; border-color: #fff; }
body.has-vhero .site-header:not(.scrolled) .nav-toggle { color: #fff; border-color: rgba(255,255,255,0.4); }
@media (max-width: 900px) {
  .nav-toggle { display: inline-block; }
  .site-nav { display: none; position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: flex-start; gap: 0; background: #fff; border-bottom: 1px solid var(--line); padding: 0.6rem var(--gutter) 1.2rem; }
  .site-nav.open { display: flex; }
  .site-nav a { padding: 0.8rem 0; font-size: 1rem; width: 100%; color: var(--ink-soft) !important; }
  .site-nav a[aria-current="page"] { border-bottom: none; }
  .site-nav .btn { margin-top: 0.6rem; }
}

/* ============ Cinematic video hero ============ */
.vhero { position: relative; min-height: 94vh; display: flex; align-items: center; overflow: hidden; background: var(--ink); }
.vhero__media { position: absolute; inset: 0; pointer-events: none; }
.vhero__media iframe {
  position: absolute; top: 50%; left: 50%;
  transform: translate(-50%, -50%);
  width: 177.78vh;  /* 16:9 ratio to guarantee full cover */
  height: 100vh;
  min-width: 100%;
  min-height: 56.25vw; /* inverse 16:9 */
  border: 0;
}
@supports (width: max(1px, 1px)) {
  .vhero__media iframe {
    width: max(100vw, 177.78vh);
    height: max(100vh, 56.25vw);
  }
}
.vhero__scrim { position: absolute; inset: 0; background:
  linear-gradient(to left, rgba(16,20,26,0.86) 0%, rgba(16,20,26,0.6) 34%, rgba(16,20,26,0.18) 60%, rgba(16,20,26,0) 78%),
  linear-gradient(to bottom, rgba(16,20,26,0.45) 0%, rgba(16,20,26,0) 22%);
}
.vhero__content { position: relative; z-index: 2; width: 100%; padding-block: clamp(7rem, 14vh, 9rem) clamp(3.5rem, 7vh, 5rem); }
.vhero__inner { margin-left: auto; max-width: 40rem; text-align: left; color: #fff; }
.vhero__inner h1 { color: #fff; margin-bottom: 1.2rem; }
.vhero__inner h1 .line { display: block; overflow: hidden; }
.vhero__inner h1 .line > span { display: block; transform: translateY(110%); animation: rise 900ms var(--ease) forwards; }
.vhero__inner h1 .line:nth-child(2) > span { animation-delay: 130ms; }
@keyframes rise { to { transform: translateY(0); } }
.vhero__inner .lede { color: rgba(255,255,255,0.85); margin-bottom: 2rem; opacity: 0; animation: fadeUp 700ms var(--ease) 450ms forwards; }
.vhero__ctas { display: flex; flex-wrap: wrap; gap: 0.9rem; opacity: 0; animation: fadeUp 700ms var(--ease) 620ms forwards; }
.vhero__cred { margin-top: 1.6rem; font: 600 0.72rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: rgba(255,255,255,0.6); opacity: 0; animation: fadeUp 700ms var(--ease) 780ms forwards; }
.vhero__cred span { color: #cfe0d9; padding-inline: 0.55rem; }
@keyframes fadeUp { from { opacity: 0; transform: translateY(14px); } to { opacity: 1; transform: none; } }
.spin-word { display: inline-block; position: relative; color: #cfe0d9; font-style: italic; vertical-align: bottom; height: 1.12em; overflow: hidden; }
.spin-word span { display: block; height: 1.12em; line-height: 1.12; }
@media (max-width: 860px) {
  .vhero { min-height: 88svh; align-items: flex-end; }
  .vhero__scrim { background: linear-gradient(to top, rgba(16,20,26,0.88) 0%, rgba(16,20,26,0.55) 45%, rgba(16,20,26,0.15) 75%, rgba(16,20,26,0.35) 100%); }
  .vhero__inner { max-width: 100%; }
}

/* Ticker */
.ticker { background: var(--paper); color: var(--stone); overflow: hidden; border-block: 1px solid var(--line); }
.ticker__track { display: flex; width: max-content; animation: ticker 46s linear infinite; }
.ticker:hover .ticker__track { animation-play-state: paused; }
.ticker__group { display: flex; align-items: center; padding-block: 0.85rem; }
.ticker__item { display: flex; align-items: center; gap: 1.4rem; padding-inline: 1.4rem; white-space: nowrap; font: 500 0.78rem var(--font-body); letter-spacing: 0.12em; text-transform: uppercase; }
.ticker__item::after { content: ""; width: 4px; height: 4px; background: var(--sage); border-radius: 50%; }
@keyframes ticker { to { transform: translateX(-50%); } }

/* Sections */
.section { padding-block: var(--section-pad); position: relative; }
.section--dim, .section--ivory { background: var(--ivory); }
.section--mist { background: var(--mist); }
.section--blue-wash, .section--purple { background: var(--blue-wash); }
.section-head { max-width: 48rem; margin-bottom: clamp(2.4rem, 5vw, 3.8rem); }

/* Report cover (slate blue now) */
.cover-stage { perspective: 1200px; }
.report-cover { aspect-ratio: 8.5/11; position: relative; background: linear-gradient(160deg, #24466e 0%, var(--blue) 55%, #16283f 100%); border-radius: 4px; padding: clamp(1.4rem, 3vw, 2.2rem); display: flex; flex-direction: column; color: #fff; box-shadow: 0 20px 50px -20px rgba(20,24,31,0.35); transform-style: preserve-3d; transition: transform 500ms var(--ease); }
.report-cover::after { content: ""; position: absolute; inset: 8px -7px -7px 8px; z-index: -1; background: var(--mist); border-radius: 4px; box-shadow: 5px 5px 0 -1px var(--line); }
.report-cover__firm { font-size: 0.6rem; font-weight: 600; letter-spacing: 0.22em; text-transform: uppercase; opacity: 0.75; }
.report-cover__rule { border-top: 1px solid rgba(255,255,255,0.45); margin-block: 1rem 1.2rem; width: 44%; }
.report-cover__title { font-family: var(--font-display); font-size: clamp(1.3rem, 2.4vw, 1.75rem); line-height: 1.18; }
.report-cover__sub { margin-top: 0.8rem; font-size: 0.75rem; line-height: 1.55; opacity: 0.72; max-width: 24ch; }
.report-cover__foot { margin-top: auto; display: flex; justify-content: space-between; font-size: 0.58rem; letter-spacing: 0.16em; text-transform: uppercase; opacity: 0.65; }
.report-cover__foot .conf { color: #cfe0d9; opacity: 1; }

/* Stats */
.stats { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2rem; }
.stat { border-top: 2px solid var(--line); padding-top: 1rem; }
.stat__num { font-family: var(--font-display); font-size: clamp(2.6rem, 5vw, 3.6rem); line-height: 1; color: var(--blue); }
.stat__num .unit { font-size: 0.5em; color: var(--sage); margin-left: 0.1em; }
.stat__label { margin-top: 0.5rem; font-size: 0.87rem; color: var(--stone); max-width: 20ch; }
@media (max-width: 860px) { .stats { grid-template-columns: repeat(2, 1fr); } }

/* Challenge cards */
.challenge-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.3rem; }
.challenge { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 1.7rem 1.5rem; position: relative; transition: transform 300ms var(--ease), box-shadow 300ms; }
.challenge::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--blue); border-radius: var(--radius) 0 0 var(--radius); transform: scaleY(0); transform-origin: top; transition: transform 350ms var(--ease); }
.challenge:hover { transform: translateY(-4px); box-shadow: 0 16px 36px -16px rgba(20,24,31,0.12); }
.challenge:hover::before { transform: scaleY(1); }
.challenge h3 { margin-bottom: 0.5rem; }
.challenge p { font-size: 0.94rem; color: var(--ink-soft); }
@media (max-width: 980px) { .challenge-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 620px) { .challenge-grid { grid-template-columns: 1fr; } }

/* Images — natural, no filters, no overlays */
.figure { position: relative; overflow: hidden; border-radius: 6px; }
.figure img { width: 100%; height: 100%; object-fit: cover; transition: transform 1s var(--ease); }
.figure:hover img { transform: scale(1.03); }
.figure--tall { aspect-ratio: 4/5; }
.figure--wide { aspect-ratio: 16/9; }
.figure::after { display: none; }
.split { display: grid; grid-template-columns: minmax(0,5fr) minmax(0,6fr); gap: clamp(2.5rem, 6vw, 5rem); align-items: center; }
.split--rev { grid-template-columns: minmax(0,6fr) minmax(0,5fr); }
@media (max-width: 900px) { .split, .split--rev { grid-template-columns: 1fr; } }

/* Quote band → editorial split: image clean, text on solid panel beside it */
.quote-band { display: grid; grid-template-columns: minmax(0,7fr) minmax(0,5fr); min-height: 46vh; }
.quote-band .figure { border-radius: 0; position: relative; }
.quote-band .figure img { height: 100%; }
.quote-band::after { display: none; }
.quote-band .container { display: flex; align-items: center; background: var(--mist); padding-block: clamp(2.5rem, 5vw, 4rem); margin: 0; max-width: none; }
.quote-band blockquote { font-family: var(--font-display); font-size: clamp(1.4rem, 2.6vw, 2.1rem); font-style: italic; line-height: 1.3; color: var(--ink); max-width: 24ch; }
.quote-band cite { display: block; margin-top: 1.2rem; font: 600 0.74rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); }
@media (max-width: 860px) { .quote-band { grid-template-columns: 1fr; } .quote-band .figure { aspect-ratio: 16/9; } }

/* Featured brief */
.brief-grid { display: grid; grid-template-columns: minmax(0,4fr) minmax(0,7fr); gap: clamp(2.5rem, 6vw, 5rem); align-items: center; }
.brief-grid .cover-stage { max-width: 19rem; }
.deliverables { columns: 2; column-gap: 2.4rem; margin-block: 1.6rem 1.8rem; }
.deliverables li { list-style: none; break-inside: avoid; padding: 0.5rem 0 0.5rem 1.4rem; position: relative; font-size: 0.95rem; color: var(--ink-soft); border-bottom: 1px solid var(--line); }
.deliverables li::before { content: ""; position: absolute; left: 0; top: 1.05em; width: 0.6rem; height: 1px; background: var(--sage); }
.brief-cred { font-family: var(--font-display); font-size: 1.15rem; font-style: italic; color: var(--sage); margin-bottom: 1.8rem; }
@media (max-width: 900px) { .brief-grid { grid-template-columns: 1fr; } .deliverables { columns: 1; } }

/* Methodology */
.method { display: grid; grid-template-columns: minmax(0,4.6fr) minmax(0,6fr); gap: clamp(2.5rem, 6vw, 5rem); align-items: start; }
.method__tabs { display: flex; flex-direction: column; }
.method-tab { display: grid; grid-template-columns: auto 1fr; align-items: baseline; gap: 1.2rem; text-align: left; background: none; border: none; border-top: 1px solid var(--line); padding: 1.1rem 0.6rem 1.1rem 0.2rem; cursor: pointer; font-family: var(--font-display); font-size: clamp(1.25rem, 2.2vw, 1.7rem); color: var(--stone); transition: color 200ms, padding-left 300ms var(--ease); }
.method-tab .idx { font: 600 0.82rem var(--font-body); letter-spacing: 0.14em; color: var(--sage); }
.method-tab:hover { color: var(--ink); }
.method-tab.active { color: var(--blue); padding-left: 0.8rem; }
.method-tab:last-of-type { border-bottom: 1px solid var(--line); }
.method__panel { background: #fff; border: 1px solid var(--line); border-top: 3px solid var(--blue); border-radius: var(--radius); padding: clamp(1.6rem, 3.5vw, 2.6rem); min-height: 17rem; }
.method__panel h3 { font-size: 1.6rem; margin-bottom: 0.7rem; }
.method__panel .purpose { color: var(--ink-soft); margin-bottom: 1.2rem; }
.method__panel .decision { border-top: 1px solid var(--line); margin-top: 1.2rem; padding-top: 1.1rem; }
.method__panel .decision .k { font: 600 0.7rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); display: block; margin-bottom: 0.4rem; }
.method__panel .decision p { font-family: var(--font-display); font-size: 1.1rem; font-style: italic; color: var(--blue); }
.method-note { margin-top: 2.2rem; font-family: var(--font-display); font-size: clamp(1.15rem, 2vw, 1.4rem); font-style: italic; color: var(--blue); max-width: 42ch; }
@media (max-width: 900px) { .method { grid-template-columns: 1fr; } }

/* Differentiators */
.diff-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2rem 2.6rem; }
.diff { border-top: 2px solid var(--line); padding-top: 1rem; }
.diff h3 { font-size: 1.12rem; margin-bottom: 0.45rem; }
.diff p { font-size: 0.93rem; color: var(--ink-soft); }
@media (max-width: 900px) { .diff-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .diff-grid { grid-template-columns: 1fr; } }

/* Founder */
.founder-grid { display: grid; grid-template-columns: minmax(0,4.6fr) minmax(0,6.4fr); gap: clamp(2.5rem, 6vw, 5rem); align-items: center; }
.founder-figure { position: relative; }
.founder-figure .figure { aspect-ratio: 4/5; }
.founder-figure .plate { display: none; }
.cred-list { margin-top: 1.2rem; }
.cred-list li { list-style: none; font-size: 0.94rem; color: var(--ink-soft); padding: 0.48rem 0; border-bottom: 1px solid var(--line); }
.cred-list li:last-child { border-bottom: none; }
@media (max-width: 880px) { .founder-grid { grid-template-columns: 1fr; } .founder-figure { max-width: 22rem; } }

/* Steps */
.steps { display: grid; grid-template-columns: repeat(4, 1fr); gap: 2rem; }
.step { border-top: 2px solid var(--line); padding-top: 1.1rem; }
.step__num { font-family: var(--font-display); font-size: 0.9rem; color: var(--sage); display: block; margin-bottom: 0.5rem; }
.step h3 { font-size: 1.08rem; margin-bottom: 0.4rem; }
.step p { font-size: 0.9rem; color: var(--ink-soft); }
@media (max-width: 900px) { .steps { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } }

/* FAQ */
.faq { max-width: 50rem; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: baseline; gap: 1.5rem; padding: 1.2rem 0.2rem; font-family: var(--font-display); font-size: clamp(1.08rem, 1.8vw, 1.3rem); color: var(--ink); transition: color 200ms; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary:hover { color: var(--blue); }
.faq summary .ind { font: 400 1.3rem var(--font-body); color: var(--sage); line-height: 1; transition: transform 300ms var(--ease); }
.faq details[open] summary { color: var(--blue); }
.faq details[open] summary .ind { transform: rotate(45deg); }
.faq .a { padding: 0 0.2rem 1.3rem; max-width: 56ch; color: var(--ink-soft); font-size: 0.97rem; }

/* Detail cols / standards / price */
.detail-cols { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2.2rem 2.6rem; }
.detail-col h3 { font: 600 0.74rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); margin-bottom: 0.8rem; }
.detail-col ul { list-style: none; }
.detail-col li { font-size: 0.95rem; color: var(--ink-soft); padding: 0.4rem 0; border-bottom: 1px solid var(--line); }
.detail-col li:last-child { border-bottom: none; }
@media (max-width: 860px) { .detail-cols { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .detail-cols { grid-template-columns: 1fr; } }
.standards { max-width: 46rem; }
.standards li { list-style: none; padding: 0.85rem 0 0.85rem 1.6rem; position: relative; border-bottom: 1px solid var(--line); color: var(--ink-soft); font-size: 0.97rem; }
.standards li::before { content: ""; position: absolute; left: 0; top: 1.4em; width: 0.65rem; height: 1px; background: var(--sage); }
.price-line { font-family: var(--font-display); font-size: 1.3rem; color: var(--ink); }
.price-line small { display: block; font: 400 0.85rem var(--font-body); color: var(--stone); margin-top: 0.35rem; }

/* Forms */
.form-card { background: #fff; border: 1px solid var(--line); border-top: 3px solid var(--blue); border-radius: var(--radius); padding: clamp(1.6rem, 3.5vw, 2.6rem); max-width: 44rem; box-shadow: 0 20px 50px -30px rgba(20,24,31,0.12); }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 1.1rem 1.3rem; }
.form-field { display: flex; flex-direction: column; gap: 0.35rem; }
.form-field--full { grid-column: 1 / -1; }
.form-field label { font: 600 0.76rem var(--font-body); letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); }
.form-field input, .form-field select, .form-field textarea { font: 400 0.97rem var(--font-body); color: var(--ink); background: var(--ivory); border: 1px solid var(--line); border-radius: var(--radius); padding: 0.78rem 0.9rem; transition: border-color 180ms, box-shadow 180ms; }
.form-field input:focus, .form-field select:focus, .form-field textarea:focus { border-color: var(--blue); box-shadow: 0 0 0 3px rgba(31,58,95,0.1); outline: none; }
.form-field textarea { min-height: 7rem; resize: vertical; }
.form-note { font-size: 0.83rem; color: var(--stone); margin-top: 0.9rem; }
.form-card .btn { margin-top: 1.3rem; }
@media (max-width: 640px) { .form-grid { grid-template-columns: 1fr; } }

/* Page hero (interior) — LIGHT now */
.page-hero { position: relative; background: var(--ivory); border-bottom: 1px solid var(--line); padding-block: clamp(7.5rem, 14vh, 9.5rem) clamp(2.8rem, 5vh, 4.5rem); }
.page-hero h1 { color: var(--ink); max-width: 22ch; margin-bottom: 1.2rem; }
.page-hero .lede { color: var(--ink-soft); }
.page-hero .eyebrow { color: var(--sage); }
.page-hero .eyebrow--light { color: var(--sage); }
.page-hero .eyebrow--light::before { background: var(--line); }
.crumbs { font-size: 0.76rem; letter-spacing: 0.1em; text-transform: uppercase; color: var(--stone); margin-bottom: 1.6rem; }
.crumbs a { color: var(--stone); }
.crumbs a:hover { color: var(--blue); }
.crumbs .sep { padding-inline: 0.5rem; color: var(--sage); }
.article-hero .meta { display: flex; flex-wrap: wrap; gap: 1.4rem; font: 600 0.7rem var(--font-body); letter-spacing: 0.14em; text-transform: uppercase; color: var(--stone); margin-top: 1.6rem; }
.article-hero .meta strong { color: var(--blue); }

/* Sticky CTA */
.sticky-cta { position: fixed; right: 1.4rem; bottom: 1.4rem; z-index: 90; opacity: 0; transform: translateY(10px); pointer-events: none; transition: opacity 300ms, transform 300ms var(--ease); }
.sticky-cta.show { opacity: 1; transform: none; pointer-events: auto; }
@media (max-width: 640px) { .sticky-cta { right: 1rem; bottom: 1rem; left: 1rem; } .sticky-cta .btn { width: 100%; justify-content: center; } }

/* Footer — charcoal (only dark surface) */
.site-footer { background: var(--ink); color: rgba(255,255,255,0.7); padding-block: 3.5rem 2.2rem; font-size: 0.9rem; }
.site-footer a { color: rgba(255,255,255,0.7); }
.site-footer a:hover { color: #fff; }
.footer-top { display: grid; grid-template-columns: minmax(0,6fr) minmax(0,3fr) minmax(0,3fr); gap: 2.5rem; padding-bottom: 2.4rem; border-bottom: 1px solid rgba(255,255,255,0.12); }
.footer-top .wordmark { color: #fff; margin-bottom: 0.8rem; }
.footer-top .wordmark .mark { background: #fff; }
.footer-tagline { font-family: var(--font-display); font-size: 1.1rem; font-style: italic; color: rgba(255,255,255,0.85); max-width: 26ch; }
.footer-col h4 { font: 600 0.7rem var(--font-body); letter-spacing: 0.18em; text-transform: uppercase; color: rgba(255,255,255,0.5); margin-bottom: 0.9rem; }
.footer-col ul { list-style: none; }
.footer-col li { padding: 0.28rem 0; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 0.8rem; padding-top: 1.6rem; font-size: 0.78rem; color: rgba(255,255,255,0.45); }
@media (max-width: 800px) { .footer-top { grid-template-columns: 1fr; gap: 1.8rem; } }

/* Reveal */
.reveal { opacity: 0; transform: translateY(20px); transition: opacity 650ms var(--ease), transform 650ms var(--ease); }
.reveal.in { opacity: 1; transform: none; }
.reveal[data-d="1"]{transition-delay:80ms}.reveal[data-d="2"]{transition-delay:160ms}
.reveal[data-d="3"]{transition-delay:240ms}.reveal[data-d="4"]{transition-delay:320ms}.reveal[data-d="5"]{transition-delay:400ms}

/* Read feature / pulse / pov / brief-preview / gate */
.read-feature { display: grid; grid-template-columns: minmax(0,5fr) minmax(0,6fr); background: #fff; border: 1px solid var(--line); border-radius: 6px; overflow: hidden; box-shadow: 0 24px 55px -35px rgba(20,24,31,0.18); }
.read-feature .figure { border-radius: 0; min-height: 100%; }
.read-feature__body { padding: clamp(1.6rem, 3.5vw, 2.8rem); display: flex; flex-direction: column; }
.read-feature__kicker { font: 600 0.7rem var(--font-body); letter-spacing: 0.18em; text-transform: uppercase; color: var(--sage); margin-bottom: 0.8rem; display: flex; align-items: center; gap: 0.6rem; }
.read-feature__kicker .dot { width: 6px; height: 6px; border-radius: 50%; background: var(--sage); animation: pulse 2s ease-in-out infinite; }
@keyframes pulse { 0%,100%{opacity:1} 50%{opacity:0.3} }
.read-feature h3 { font-size: clamp(1.4rem, 2.6vw, 2rem); margin-bottom: 0.9rem; }
.read-feature__sigs { margin: 0.3rem 0 1.4rem; }
.read-feature__sigs li { list-style: none; padding: 0.45rem 0 0.45rem 1.5rem; position: relative; font-size: 0.95rem; color: var(--ink-soft); border-bottom: 1px solid var(--mist); }
.read-feature__sigs li::before { content: ""; position: absolute; left: 0; top: 1em; width: 0.65rem; height: 1px; background: var(--sage); }
.read-feature__meta { font-size: 0.78rem; color: var(--stone); margin-bottom: 1.2rem; }
.read-feature .btn { align-self: flex-start; }
@media (max-width: 860px) { .read-feature { grid-template-columns: 1fr; } .read-feature .figure { aspect-ratio: 16/9; } }

.pulse-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1.3rem; }
.pulse { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 1.5rem 1.4rem; transition: border-color 250ms, transform 300ms var(--ease), box-shadow 300ms; }
.pulse:hover { border-color: var(--blue); transform: translateY(-3px); box-shadow: 0 16px 34px -20px rgba(20,24,31,0.18); }
.pulse__date { font: 600 0.66rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); display: block; margin-bottom: 0.7rem; }
.pulse h3 { font-size: 1.08rem; margin-bottom: 0.45rem; }
.pulse p { font-size: 0.9rem; color: var(--ink-soft); }
@media (max-width: 860px) { .pulse-grid { grid-template-columns: 1fr; } }

.pov-list { max-width: 52rem; }
.pov { display: grid; grid-template-columns: auto 1fr; gap: 1.4rem; align-items: baseline; padding: 1.5rem 0; border-bottom: 1px solid var(--line); }
.pov__idx { font-family: var(--font-display); font-size: 1rem; color: var(--sage); }
.pov__text { font-family: var(--font-display); font-size: clamp(1.3rem, 2.4vw, 1.8rem); line-height: 1.25; color: var(--ink); }
.pov__sub { grid-column: 2; font-size: 0.93rem; color: var(--stone); max-width: 54ch; }

.brief-preview { display: grid; grid-template-columns: minmax(0,5.5fr) minmax(0,5.5fr); gap: clamp(2.5rem, 6vw, 5rem); align-items: center; }
.pages-stage { position: relative; height: clamp(18rem, 32vw, 25rem); }
.page-mock { position: absolute; width: 60%; aspect-ratio: 8.5/11; background: #fff; border: 1px solid var(--line); border-radius: 3px; box-shadow: 0 20px 44px -20px rgba(20,24,31,0.25); padding: 1.2rem 1.1rem; overflow: hidden; }
.page-mock .ph { height: 6px; background: var(--mist); border-radius: 2px; margin-bottom: 6px; }
.page-mock .ph.w60{width:60%}.page-mock .ph.w80{width:80%}.page-mock .ph.w40{width:40%}
.page-mock .ph.title { height: 10px; width: 70%; background: var(--blue); opacity: 0.65; margin-bottom: 10px; }
.page-mock .ph.gold, .page-mock .ph.tag { background: var(--sage); width: 30%; opacity: 0.6; }
.page-mock .chartbar { display: flex; gap: 5px; align-items: flex-end; height: 46px; margin: 10px 0; }
.page-mock .chartbar i { flex: 1; background: var(--blue); opacity: 0.35; border-radius: 2px 2px 0 0; }
.page-mock--1 { left: 0; top: 6%; transform: rotate(-4deg); z-index: 1; }
.page-mock--2 { left: 22%; top: 0; transform: rotate(1.5deg); z-index: 2; }
.page-mock--3 { left: 42%; top: 9%; transform: rotate(5deg); z-index: 3; filter: blur(2px); }
@media (max-width: 900px) { .brief-preview { grid-template-columns: 1fr; } }
.gate-form { display: flex; gap: 0.7rem; flex-wrap: wrap; margin-top: 1.2rem; }
.gate-form input { flex: 1 1 13rem; font: 400 0.94rem var(--font-body); padding: 0.9rem 0.95rem; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); color: var(--ink); }
.gate-form input:focus { border-color: var(--blue); outline: none; box-shadow: 0 0 0 3px rgba(31,58,95,0.1); }
.gate-note { font-size: 0.78rem; color: var(--stone); margin-top: 0.7rem; }

/* Article / signals */
.article-body { max-width: 44rem; }
.article-body p { color: var(--ink-soft); margin-bottom: 1.2rem; }
.article-summary { border-left: 3px solid var(--sage); background: var(--sage-wash); padding: 1.4rem 1.6rem; margin-bottom: 2.2rem; border-radius: 0 var(--radius) var(--radius) 0; }
.article-summary .k { font: 600 0.68rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); display: block; margin-bottom: 0.5rem; }
.article-summary p { font-size: 1.02rem; color: var(--ink); margin: 0; }
.signal { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(1.4rem, 3vw, 2.1rem); margin-bottom: 1.4rem; position: relative; }
.signal::before { content: ""; position: absolute; left: 0; top: 0; bottom: 0; width: 3px; background: var(--blue); border-radius: 3px 0 0 3px; }
.signal__head { display: flex; align-items: baseline; gap: 1rem; margin-bottom: 0.8rem; }
.signal__num { font-family: var(--font-display); font-size: 1.8rem; color: var(--sage); line-height: 1; }
.signal h3 { font-size: clamp(1.2rem, 2vw, 1.45rem); }
.signal p { color: var(--ink-soft); margin-bottom: 0.8rem; }
.signal .why { font-size: 0.95rem; }
.signal .why strong { color: var(--blue); }
.signal__tags { display: flex; flex-wrap: wrap; gap: 0.5rem; margin-top: 1rem; }
.tagchip { font: 600 0.64rem var(--font-body); letter-spacing: 0.12em; text-transform: uppercase; padding: 0.35rem 0.7rem; border-radius: 2px; }
.tagchip--imp { background: var(--blue-wash); color: var(--blue); }
.tagchip--conf { background: var(--sage-wash); color: var(--sage); }
.tagchip--src { background: var(--mist); color: var(--stone); }
.article-note { font-size: 0.83rem; color: var(--stone); border-top: 1px solid var(--line); padding-top: 1.2rem; margin-top: 2.2rem; max-width: 44rem; }
.article-cta { background: var(--blue-wash); border: 1px solid rgba(31,58,95,0.15); border-radius: var(--radius); padding: clamp(1.6rem, 3.5vw, 2.6rem); margin-top: 2.5rem; }
.article-cta h3 { color: var(--ink); font-size: clamp(1.35rem, 2.4vw, 1.8rem); margin-bottom: 0.6rem; }
.article-cta p { color: var(--ink-soft); max-width: 54ch; }
.posture { display: grid; grid-template-columns: repeat(3,1fr); gap: 1rem; margin: 1.5rem 0 0.5rem; }
.posture div { border-top: 2px solid var(--line); padding-top: 0.8rem; }
.posture .co { font: 600 0.7rem var(--font-body); letter-spacing: 0.14em; text-transform: uppercase; color: var(--sage); display: block; margin-bottom: 0.35rem; }
.posture .p { font-family: var(--font-display); font-size: 1.15rem; color: var(--ink); }
@media (max-width: 700px) { .posture { grid-template-columns: 1fr; } }

/* Prose / principles */
.prose p { max-width: 62ch; margin-bottom: 1.2rem; color: var(--ink-soft); }
.prose p:last-child { margin-bottom: 0; }
.prose h3 { margin: 1.6rem 0 0.6rem; }
.principles li { list-style: none; font-family: var(--font-display); font-size: clamp(1.1rem, 1.8vw, 1.35rem); color: var(--ink); padding: 0.95rem 0; border-bottom: 1px solid var(--line); }
.principles li:last-child { border-bottom: none; }

/* Quiz */
.quiz-shell { max-width: 46rem; margin: 0 auto; }
.quiz-progress { height: 4px; background: var(--line); border-radius: 2px; overflow: hidden; margin-bottom: 2.2rem; }
.quiz-progress i { display: block; height: 100%; width: 0; background: linear-gradient(90deg, var(--sage), var(--blue)); transition: width 400ms var(--ease); }
.quiz-count { font: 600 0.72rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); margin-bottom: 0.8rem; display: block; }
.quiz-q { font-family: var(--font-display); font-size: clamp(1.4rem, 2.8vw, 2rem); line-height: 1.25; color: var(--ink); margin-bottom: 0.7rem; }
.quiz-dim { font-size: 0.9rem; color: var(--stone); margin-bottom: 1.8rem; }
.quiz-opts { display: grid; gap: 0.8rem; }
.quiz-opt { text-align: left; background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 1.05rem 1.2rem; cursor: pointer; font: 500 0.98rem var(--font-body); color: var(--ink-soft); transition: border-color 180ms, background-color 180ms, transform 200ms var(--ease); }
.quiz-opt:hover { border-color: var(--sage); background: var(--sage-wash); transform: translateX(4px); }
.quiz-opt.picked { border-color: var(--blue); background: var(--blue-wash); color: var(--ink); }
.quiz-nav { display: flex; justify-content: space-between; align-items: center; margin-top: 2rem; }
.quiz-back { background: none; border: none; cursor: pointer; font: 600 0.9rem var(--font-body); color: var(--stone); }
.quiz-back:hover { color: var(--blue); }
.quiz-back[disabled] { opacity: 0; pointer-events: none; }
.result-level { font-family: var(--font-display); font-size: clamp(2.4rem, 5vw, 3.6rem); color: var(--blue); line-height: 1.05; margin-bottom: 0.4rem; }
.result-score { font: 600 0.8rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); display: block; margin-bottom: 1.4rem; }
.result-desc { font-size: 1.08rem; color: var(--ink-soft); max-width: 56ch; margin-bottom: 2.2rem; }
.dim-bars { display: grid; gap: 0.9rem; margin-bottom: 2.4rem; }
.dim-bar { display: grid; grid-template-columns: 11rem 1fr auto; gap: 1rem; align-items: center; font-size: 0.9rem; }
.dim-bar .lbl { color: var(--ink-soft); }
.dim-bar .track { height: 8px; background: var(--line); border-radius: 4px; overflow: hidden; }
.dim-bar .fill { display: block; height: 100%; width: 0; background: var(--blue); border-radius: 4px; transition: width 800ms var(--ease); }
.dim-bar .fill.low { background: var(--sage); }
.dim-bar .pct { font-weight: 600; color: var(--stone); min-width: 2.6rem; text-align: right; }
.result-focus { background: var(--sage-wash); border-left: 3px solid var(--sage); border-radius: 0 var(--radius) var(--radius) 0; padding: 1.3rem 1.5rem; margin-bottom: 2rem; }
.result-focus .k { font: 600 0.68rem var(--font-body); letter-spacing: 0.16em; text-transform: uppercase; color: var(--sage); display: block; margin-bottom: 0.5rem; }
.result-focus p { color: var(--ink); font-size: 0.98rem; margin: 0; }
.result-disclaimer { font-size: 0.82rem; color: var(--stone); margin-top: 1.6rem; max-width: 56ch; }
@media (max-width: 640px) { .dim-bar { grid-template-columns: 1fr; gap: 0.3rem; } .dim-bar .pct { text-align: left; } }

/* Calculator */
.calc-card { background: #fff; border: 1px solid var(--line); border-top: 3px solid var(--sage); border-radius: var(--radius); padding: clamp(1.6rem, 3.5vw, 2.4rem); box-shadow: 0 20px 45px -28px rgba(20,24,31,0.12); max-width: 44rem; }
.calc-row { margin-bottom: 1.6rem; }
.calc-row label { display: flex; justify-content: space-between; font: 600 0.8rem var(--font-body); letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); margin-bottom: 0.6rem; }
.calc-row label output { color: var(--blue); font-size: 0.95rem; }
.calc-row input[type="range"] { width: 100%; accent-color: var(--blue); cursor: pointer; }
.calc-result { display: grid; grid-template-columns: 1fr 1fr 1fr; gap: 1.2rem; border-top: 1px solid var(--line); padding-top: 1.4rem; }
.calc-result .cell .k { font: 600 0.66rem var(--font-body); letter-spacing: 0.14em; text-transform: uppercase; color: var(--stone); display: block; margin-bottom: 0.3rem; }
.calc-result .cell .v { font-family: var(--font-display); font-size: clamp(1.5rem, 3vw, 2.1rem); color: var(--ink); }
.calc-result .cell .v.hi { color: var(--sage); }
.calc-note { font-size: 0.8rem; color: var(--stone); margin-top: 1.1rem; }
@media (max-width: 640px) { .calc-result { grid-template-columns: 1fr; } }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition: none !important; }
  .reveal, .vhero__inner .lede, .vhero__ctas, .vhero__cred { opacity: 1 !important; transform: none !important; }
  .vhero__inner h1 .line > span { transform: none; }
  .ticker__track { animation: none !important; }
}

.btn-row { display: flex; flex-wrap: wrap; gap: 0.9rem; }

/* ============ CTA text fix: primary buttons are ALWAYS white text ============ */
.btn--primary, a.btn--primary, button.btn--primary,
.site-nav a.btn--primary,
.btn--primary:link, .btn--primary:visited,
.btn--primary:hover, .btn--primary:focus, .btn--primary:active {
  color: #ffffff !important;
}
.btn--outline-light, a.btn--outline-light,
.btn--outline-light:link, .btn--outline-light:visited,
.btn--outline-light:hover, .btn--outline-light:focus, .btn--outline-light:active {
  color: #ffffff !important;
}

/* Video facade poster */
.vhero__media .vposter { position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%); width: max(100vw, 177.78vh); height: max(100vh, 56.25vw); object-fit: cover; }
.vhero__media iframe { opacity: 0; transition: opacity 700ms ease; }
.vhero__media iframe.on { opacity: 1; }

/* ============ FINAL OVERRIDE: primary buttons white text, no exceptions ============ */
a.btn--primary, a.btn--primary:link, a.btn--primary:visited,
a.btn--primary:hover, a.btn--primary:focus, a.btn--primary:active,
button.btn--primary, button.btn--primary:hover, button.btn--primary:focus,
.site-nav a.btn--primary, .site-nav a.btn--primary:hover,
.vhero__ctas a.btn--primary, .btn-row a.btn--primary,
.btn--primary, .btn--primary * {
  color: #ffffff !important;
}
a.btn--outline-light, a.btn--outline-light:hover, a.btn--outline-light:visited,
.btn--outline-light, .btn--outline-light * {
  color: #ffffff !important;
}